What is your professional background?
I have 15 years of experience in the field of communication in Belgium. I worked as a freelance journalist and also as part of the communication department of a private company. I had many opportunities to explore different areas of communication : internal and external, strategy, PR, copywriting and the transformational changes brought on by to social media.
In layman’s terms, how does one become an image and content expert for women entrepreneurs?
In my previous job, I had to present a TV show. I was not comfortable with my image realizing it is a key part to enhancing ones confidence and credibility. I was lucky to meet an image and color coach, which became a true eye opener. I moved to the US in 2014 and based on my personal experience, I developed a global approach for French speaking women entrepreneurs, mixing image, content & web marketing. I narrowed my target to focus on more impactful messages and test my approach. Now, I only work virtually.